Strategy doesn't start with a plan,
it starts with perspective

Like a view from the summit, we offer teams a higher vantage point. When you see the entire landscape, not just the next step, everything shifts. Choices become clearer, paths more intentional, and ambitious goals achievable. Vista House Strategy is where that shift begins.

About us

Vista House Strategy partners with startups, innovation teams and organizations facing complexity and growth challenges. We transform ambition into actionable strategy by bringing clarity to confusion and focusing on core priorities. Through strategic storytelling, user-centered innovation and precise planning, we bridge insight with execution to bridge the gap between vision and tangible results.

Our philosophy

People over process

The most brilliant innovation is worthless if humans don't understand it. We center our approach on real user needs, ensuring technology truly serves people.

Clarity creates momentum

Clear direction forms the foundation of progress. By distilling complexity into essential frameworks, teams move forward with confidence instead of getting lost in analysis.

Perspective drives progress

Seeing both your current position and destination reveals opportunities others miss. We provide elevation to spot opportunities and structure to turn vision into action.

Who's behind it

Vista House Strategy was founded by Lauren Whitley, a strategist specializing in innovation systems, design thinking and narrative development. With experience leading strategic roadshows, building innovation frameworks and translating technical complexity into business impact, Lauren brings calm focus to high-stakes moments.

Lauren has worked extensively with technical teams across industries, helping them navigate complexity with confidence. Equal parts translator, navigator and collaborator, she approaches every engagement with curiosity, structured thinking and an unwavering focus on momentum. Her passion for climbing Colorado's 14,000 ft mountains parallels her professional philosophy—where gaining perspective from the summit clarifies the path, but thoughtful navigation is what makes the journey successful.

"Strategy without action is just theory. My passion is transforming complex challenges into clear decisions that teams can actually execute. Helping brilliant minds see both the forest and the trees."

-Lauren Whitley, CEO Vista House Strategy

Lets build something real

When the work feels messy, undefined, or high-stakes, we bring clarity.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.